ADV202 ADVERTISING PRACTIVE,
THE BOOK 1
By Sheryl & Shanelle
VICO
CREATIVE PROCESS
MEDIA EXECUTION
Social Media
One of Vico's official social media platforms in Malaysia is Facebook. Vico's media execution on Facebook includes creating and distributing interesting content, using targeted advertising, and encouraging potential customers to buy their products.
Digital Billboard
Our target audience is mostly at shopping malls. It is a great concept to use digital billboards to promote products. As people walk by the malls, they will be attracted by the eye-catching graphic design of the poster.
Banner
While people are walking around, using a banner as a tactical call to action is a great approach to grab the target audience's attention since it uses the design of the poster to encourage interaction and product promotion with the design showing the nutritional value of Vico.
Floor Sticker
Using visually striking floor stickers in the shopping mall is a fun and efficient method to draw in our target market and increase sales. Aside from looking at different types of produced floor tiles, the design of the floor sticker itself will grab the attention of potential customers.
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Shelf Display
Shelf display that is specifically designed to promote Vico's product has multiple advantages. It increases visibility, grabs the interest of customers, and influences their decisions to buy with strong branding and a visually appealing display, which ultimately boosts sales and brand recognition.
