ADV202 ADVERTISING PRACTIVE,
THE BOOK 1
By Sheryl & Shanelle
DR. MIST
CREATIVE PROCESS
MEDIA EXECUTION
Social Media
Dr. Mist’s only official social media in Malaysia is their Facebook page. Hence, Facebook was utilised for the sponsored post.
Shelf Wobbler + Price Banner
The best place to deliver the final blow of advertisements to consumers is at the point of purchase (POP) itself. Hence, utilising the strategic shelf placements, we have created eye-catching combinations of shelf wobblers and price banners to capture the attention of potential consumers even from afar.
Train Arm Holder Banner
People are usually self-conscious about their body odour when their underarms are exposed in these public spaces. With the strategic medium placing, after seeing Dr. Mist on the digital billboards outside and on the arm holder banners, consumers can associate Dr. Mist with taking care of their body odour.
Bus Arm Holder Banner
People are usually self-conscious about their body odour when their underarms are exposed in these public spaces. With the strategic medium placing, after seeing Dr. Mist on the digital billboards outside and on the arm holder banners, consumers can associate Dr. Mist with taking care of their body odour.
Train Station Digital Billboard
Before consumers board the train, and see our arm holder banners, the digital billboards give consumers an initial exposure which will strengthen the next step of influence at the arm holder banners. At this point, they could begin to notice the problem of their body odour.
Bus Station Digital Billboard
Before consumers board the bus, and see our arm holder banners, the digital billboards give consumers an initial exposure which will strengthen the next step of influence at the arm holder banners. At this point, they could begin to notice the problem of their body odour.
