ADV202 ADVERTISING PRACTIVE,
THE BOOK 1
By Sheryl & Shanelle
MIXUE
CREATIVE PROCESS
MEDIA EXECUTION
Video
These videos will be displayed on various platforms including YouTube shorts, YouTube ads, Instagram sponsored stories, Instagram reels, store digital boards and mall digital billboards. The storyline of the videos revolves around a guy named Daniel with his girlfriend, best friend and parents having drinks and ice cream at MIXUE.
Daniel and Girlfriend
Daniel and Best friend
Daniel, Mom and Dad
YouTube Shorts
Mixue Malaysia’s YouTube isn’t that active. With our campaign, Mixue Malaysia can drive traffic and increase engagement for their YouTube page. As the videos are 15 seconds, the video format is best utilised on Shorts. Based on the algorithm, the Shorts will appear in our target audience’s peripheral without them even realising it.
YouTube Ad
In case some consumers don’t use Reels, Mixue Malaysia can boost the Reels as ads that appear in the beginning of videos.
The ad is 15 seconds, with a skippable option.
Instagram Sponsored Stories
To target consumers that do not interact with Mixue Malaysia’s account that much, the sponsored stories will randomly appear when they are viewing their friends’ stories.
Instagram Reels
To maintain consistency across platforms, Mixue Malaysia shall post the videos on their Instagram as Reels as well. Unlike YouTube, Mixue Malaysia’s Instagram is quite active, with almost weekly updates. With the new algorithm, Reels are suggested on the feed, guaranteeing a better performance for the Reels.
Instagram Filter
To interact and entertain consumers, the Filter allows consumers to turn themselves into Snowmen just like our campaign!
Store Digital Board
While waiting in line to order, consumers can view the videos on the screen and keep themselves busy.
Mall Digital Board
While strolling in the mall, consumers will come across these digital billboards, humouring them and reminding them that MIXUE is within their vicinity.
