ADV202 ADVERTISING PRACTIVE,
THE BOOK 1
By Sheryl & Shanelle
HOCO. DIY
CREATIVE PROCESS
MEDIA EXECUTION
Website Pop-Up
A webiste pop-up is the fastest way to reach our target audience with information. It is an effective way to catch someone's attention, especially when it it designed as a GIF animation.
Print Ads
Hoco. DIY physical stores are available in shopping malls. Hence, these print ads are wall posters to be placed inside the mall. When someone is interested after looking at our posters, they could visit the store right way with a call to action. The visuals are based on our creative ideas which is - style your phone with bestie, boyfriend or girlfriend and family.
Social Media
Our target audience uses social media often. When they see our sponsored ads on Instagram, they might think about trying out this fun activity with their friends, family or loved ones. Hence, they would click on the 'visit now' button to know more details. Since our target audience belongs to a younger age group, we added a gradient background to make the ads look more cute and trendy.
Light Box Design
This light box is situated inside the mall that catches the eye. The frame of the light box is adorned with cream gel, beads and trinkets from the Hoco. DIY store, which have been enhanced with Photoshop to showcase the variety of items available. We want the lightbox to look like a phone with a customised casing on. People would feel intrigued to own a unique phone case too like the light box frame.
Digital Billboard
This is a digital billboard displayed with digital images in a lightbox. This digital billboard is advertised in a mall to reach a larger amount of audience. With the cute light box frame design, people who are at the mall would feel amazed. They will come to take a closer look at the ads when they are passing by.
Lift Door
When people are waiting to take the lift, they could see the lift door sticker ad. We can get a lot of time to grab attention from them. They would feel curious and be aware of what is displayed on the lift door when they are not looking at their phones. Furthermore, the call to action shows where the Hoco. DIY store is located inside the mall.
Lift Wrap
When people walk into the lift, they can see more of the stickers ads wrapped on the inside walls. This is a great way to increase brand awareness. These eye-catching ads grab a lot of attention, which comes with a call to action to encourage people to visit the physical store in the mall.
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