ADV202 ADVERTISING PRACTIVE,
THE BOOK 1
By Sheryl & Shanelle
HYDRO FLASK
CREATIVE PROCESS
MEDIA EXECUTION
Social Media
Our target audience uses Instagram often. A social media platform is a good advertising tool for users to engage with more relevant content. This sponsored Instagram ad shows the sizes and colour of Hydro Flask's water bottle. The headline is telling people Hydro Flask's water bottle keep water cold and have a cooler workout session after drinking cold water. People can click on the 'visit now' button to view the products and make a purchase online.
Google Display Ad
A Google display ad is an effortless way to reach our target audience when they browse millions of websites. People who are outgoing and exercise regularly would search for health and fitness tips online. This Google display ad will appear at the right corner of the website while they are reading the article. They will be interested in clicking on the advertisement because a water bottle is an essential item for any outdoor activity.
YouTube Display Ad
YouTube ads provide companies with the ability to target their desired audience with great precision. This YouTube display ad appear to the right of the video player on the desktop version, while on mobile, they are visible on the home screen as the user scrolls through videos. Our target audience is likely to encounter the with the ad while watching videos on YouTube, especially Fitness videos.
Digital Billboard
We want to advertise Hydro Flask's products by using digital billboards in the shopping mall. Hydro Flask's physical stores are available inside shopping malls. The good thing is many shopping malls in Malaysia have a gym center. People who come out from the gym will know where to buy Hydro Flask's water bottles after they see the digital ads with a call to action. They would be happy to get a new water bottle that can keep water cold.
Elevator Sticker
When people are waiting for the elevator, they could see the sticker ad on the front door. This provides us with a great opportunity to grab the attention of our target audience. They would feel amazed to see an elevator with a creative design. They won't be able to look away and will be aware of the content displayed on the elevator door. This helps to give the brand ultimate recognition. Additionally, the call to action shows the location of the Hoco. DIY store inside the mall.
Digital Elevator Signage
When people are entering the elevator, they could see the digital signage on the inside wall. This is a great way to increase brand awareness. The digital signage comes with a call to action to encourage people to visit the physical store in the mall.
