ADV202 ADVERTISING PRACTIVE,
THE BOOK 1
By Sheryl & Shanelle
IT'S CUP
CREATIVE PROCESS
MEDIA EXECUTION
Print Ads
The prints ads are posters that can be placed inside the mall, allowing people to buy the product right there. IT'S Cup posters have different background colours to represent the various flavours. Each poster includes a headline to describe the taste and flavour, with the goal to convince our target audience to try the drinks. Additionally, we emphasized the toppings in the coffee cups to let people know that IT'S Cup is both a convenient drink and interesting drink option.
Social Media
Our target audience spend time on social media. It is a faster and easier way to interact with them. The striking colours of our sponsored ads can catch their eyes on Instagram. People can click on the 'visit profile' button to view the products.
Digital Billboard - Highway
This digital billboard is placed on the highway. Highway billboards are mostly bigger. People can easily notice these ads when they drive by or wait in a traffic jam. We want to highlight the variety of flavours and the colours of cups. People will be interested and crave a cup of coffee while on the way to work.
Digital Billboard - Train Station
This digital billboard is placed in the train station to keep passengers entertained. A train station is always a crowded place, which makes it better to build brand awareness and drive sales. There are convenience stores near train stations for people to buy IT'S Cup coffee. The digital ad highlights the variety of flavours and the colours of cups. People will be interested and crave a cup of coffee while on the way to work.
Banner
We want the banner to be placed in a shopping mall. IT'S Cup coffee can be purchased in the mall supermarket or a nearby convenience store. This can directly increase sales on the spot. People who see our banner while grocery shopping, can grab the product and put it in their cart.
Shelf Display
The point of purchase (POP) shelf display is placed inside the supermarket. A point-of-purchase display is an interesting way to advertise. It is an effective way to grab attention, especially if it's designed uniquely. As you can see, the shelf display design has a big IT'S Cup figure sitting below the products.
Shelf Wobbler
This is a shelf wobbles placed in front of the coffee cups in a supermarket. This can make the prodcuts stand out. Shelf wobble is a good marketing to increase consumer exposure. It is a great way to attract potential buyers.
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Floor Sticker
Floor sticker offers an image of how the product looks like on the floor. People can notice the floor sticker when walking inside the supermarket It is a creative tool for 'way-finding'. This promotes the brand and to show IT'S Cup is available in the store.
Petrol Station
Supermarket
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Cup Figures
The cup figures mockups are displayed at two locations, a petrol station and a convenience store in the train station. This is a creative way to promote a brand or product because not every company in Malaysia is doing it. This will gain the attention and popularity of the product if people take pictures and upload them on social media.
Petrol Station
Train Station's Convenience Store
Standee
Our target audience who drives will go to a petrol station. They might want to buy snacks or drinks after a long day or ride. When they see the unique flavours of coffee displayed on the standee, they will wonder what they taste like. They can buy IT'S coffee cups to try at home or their workplace during break time.
